Consumer Staples covers everyday essential products: food/beverage, household products, tobacco, and personal care. Classic defensive sector with steady demand.
Key Holdings: Procter & Gamble, Costco, Coca-Cola, PepsiCo, Walmart
Drivers: Population growth, brand loyalty, pricing power, input costs
Characteristics: Low volatility, reliable dividends; underperforms in risk-on markets, outperforms in downturns